Digital Marketing Manager, eSport/Game Developer

Digital Marketing Manager, eSport / Game Developer

Roles & Responsibilities

• Our Client is in Gaming/Video Game Developer industry.
• Individual Contributor.

Responsibilities:

• Lead in the planning, execution and optimisation of Company's online marketing efforts.
• Possess the knowledge to creatively handle various online marketing tools like Websites, Social Media, Email marketing and Online advertising.
• Have a firm grasp of the different digital touch points, set KPIs for digital objectives and define key metrics against them to drive highly effective digital campaigns with enhanced user experience.

Key Responsibilities:

• To lead, develop and deliver digital marketing plans in order to reach targeted audience with required traffic or subscriber targets aligned with business goals.
• Responsible & hands on campaign executions, working closely with all product owners and other collaborating departments to ensure brand consistency.
• Support and measure the Social Media strategy & activations.
• Ensure all data, ROI from marketing campaigns are clearly analysed and reported.
• Creation of digital content such as Websites, Social Media posts, Email marketing and Display advertising.
• Manage end-to-end digital projects such as campaign microsites, email delivery and programmatic advertising.
• Be actively involved in SEO and SEM efforts.
• Launch and optimise PPC and Display Ads through Google AdWords, DSPs, etc. to increase products awareness.
• Suggest and implement direct marketing methods to increase user retention.

Requirements:

• Degree in Business, Marketing, Information Management or related field.
• At least 5 years of experience in a Digital Marketing.
• Great understanding of affiliate marketing.
• Proficient in data and business intelligence tools like MS Excel, R-Studio, Google Analytics, SEMrush.
• Familiarity with Content Management Systems, Social Media management tools and email marketing platforms.
• Excellent analytical and project management skills.
• Experience in performing data analysis and identifying different user segments.
• Strong verbal and written communication skills.
• Experienced with Black Campaign or White Campaign.

Send your CV & Portfolio with subject Job Position – Nama to hrd@winsoft.id

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@TG, 17032022